Vision
From selling durian fruits to opening Malaysia’s first durian-themed restaurant, Laifa represents Malaysia’s second-generation premium durian brand. Through a 360° approach, Laifa explores the endless possibilities of durian, promoting Malaysia's local flavors to the world. By breaking away from the traditional durian selling model, Laifa dares to blend premium durians with local culinary knowledge and innovation to create a unique fusion. Through each dish, rich in local culture and emotion, we hope to connect durian delicacies with the global food scene, spreading Laifa’s core philosophy — to bring the taste of Laifa to every corner of the world.
Mission
To integrate generational durians and Malaysia's local flavors into unique gourmet dishes, and through an innovative culinary concept, express Laifa’s core belief — to share the delicious story of Laifa with the world.
Value
We ensure quality from every 360° angle. From central kitchen operations that meet the highest government hygiene standards, to the excellence of each ingredient, and every meticulously crafted dish — all reflect Laifa’s professional pursuit of quality. Thus, Laifa not only promotes the emotional and cultural value of durians through thoughtfully designed dishes, but also offers a deeply immersive experience of Malaysia’s charm.